The Founder Of Hershey's Chocolate May Have Been The Most Generous CEO Of All Time

For one of history’s most successful businessmen, Milton Snavely Hershey came from pretty humble beginnings. But at the turn of the 20th century, the Pennsylvania native built the world’s largest chocolate manufacturing company and pioneered mass production techniques. Not only did Hershey help bring the candy to a wider market, but he also put his wealth where he believed it was needed. Through that, he changed the world forever — even if many of his contributions have been forgotten by the broader public.

A broken family

Hershey was born into a rural farming family in September 1857 in Derry Township, and was a descendant of immigrants who had moved to the U.S. from Germany and Switzerland in the 1700s. His mother, Veronica “Fanny” Hershey, became a single parent by the time the future entrepreneur was ten years old, after she became separated from her husband Henry.

Pennsylvania Dutch

Fanny taught Hershey the importance of working hard from a young age, a characteristic apparently common among the “Pennsylvania Dutch” community of which they were a part. She is believed to have been the daughter of a Mennonite clergyman and, over time, it became clear that her attitudes didn’t align with her husband’s.

Torn apart

Henry, for his part, apparently didn’t have the same work ethic as his wife. He struggled to hold onto jobs, though he always had big dreams. Regardless, he and Fanny later separated after she lost patience with his alleged failures, and Fanny and Henry were left on their own by 1867.

Few educational opportunities

Fanny clearly believed in hard work but, interestingly, not necessarily in schooling or even reading. Hershey had very little formal education and hadn’t studied beyond the fourth grade. However, his emphasis on the benefits of a good education later in his life would indicate that he disagreed with his mother’s opinions on schooling.

A sweet position

Hershey’s interest in candy began when he was 14, after Fanny found him an internship with confectioner Joe Royer in Lancaster County, where the family had moved. Thanks to Royer, Hershey not only learned the fundamentals of producing delicious treats. He also realized just how much he loved the sugary-sweet candy making process.

Big dreams

After four years of learning the art of making confectionery, Hershey secured a loan of $150 from his aunt to open his own candy store in Philadelphia. Thus began a period of the young man’s career which may surprise people who only know of his eventual success.

Slow starter

You see, Hershey experienced failure with many of his initial businesses. He poured everything he had into the candy shop in Philadelphia. He borrowed money from his uncle Abraham Snavely and brought his mother and Aunt Mattie out to the city to help him. He even printed fancy business cards and stationery to advertise the shop, but it was to no avail.

Not giving up

Sadly, Hershey was never able to generate enough money to pay his suppliers or debtors, and he was forced to close the business. Undeterred, he went out to Denver and worked with a confectioner who taught him how to use fresh milk to make caramel.

City to city

Caramel would prove to be key to Hershey’s success in the future, but at that point, he was still floundering. His entrepreneurial spirit wouldn’t allow him to work for someone else for too long, so he struck out on his own again in both Chicago and New Orleans. But when Hershey opened his second business in New York City in 1883, it only lasted for three years.

An empty wallet

By 1886 Hershey had no money and was forced to return home. He didn’t even have enough money to ship his possessions back home. And according to the Milton Hershey School website, when he went to visit his uncle’s farm, he was shunned by most of his relatives. They believed he was irresponsible and transient.

The Lancaster Caramel Company

Once again, however, these failures didn't dampen Hershey’s steadfast belief that he would be a success in the candy business. He started the Lancaster Caramel Company and began experimenting with caramel using fresh milk — like he had learned in Denver. And this yielded the recipe for “Hershey’s Crystal A Cream Caramels” — a candy that melted in the mouth.

An irresistible taste

Hershey soon received a large order from an English confectionery firm and knew he had to go to the Lancaster National Bank for a loan in order to fulfil it. And the cashier there was so dazzled by Hershey that he personally loaned him the money.

The critical loan

In Michael D’Antonio’s book Hershey: Milton S. Hershey’s Extraordinary Life of Wealth, Empire and Utopian Dreams, he quotes the entrepreneur’s friend John McLain. The latter, for his part, recounted the moment his pal received a £500 check from the company, which is around $65,000 today.

"I just went round in circles"

Apparently, Hershey said, “When I opened the mail and saw that, I just went round in circles. The first thing I did was reach for my coat and hat and I started down the street [to the bank], and was gone some blocks before I realized I had on my spattered caramel apron.”

On the rise

Hershey’s fortunes changed so drastically that by 1894 he was considered one of Lancaster’s most prominent citizens. Then, in 1900, he sold the Lancaster Caramel Company for an astonishing $1 million, which is the equivalent of over $30 million today. By this point, Hershey was convinced that the future was in chocolate rather than caramel.

International influences

Back in 1893, Hershey had visited the World’s Columbian Exposition in Chicago and become enamored with some chocolate-making machinery from Germany. As a result, he purchased it and began producing his own chocolate in Lancaster.

Back to his roots

Hershey wanted to find a new formula for chocolate making that would enable him to produce and distribute it on a massive scale. To do this, he needed a factory, and the search for this led him back home to Derry Township. He knew the central Pennsylvania countryside of his youth could give him fresh milk, a reliable water supply, and good workers. So in 1903 he got to work on constructing what would become the world’s largest chocolate manufacturing company.

Finding out the hard way

The factory, for its part, took two years to build and was opened in 1905. Hershey was personally involved in the creation of the chocolate, and he worked alongside a select few colleagues over long days and nights until the best blend of ingredients was found. According to the Hershey Community Archives, employee Bert Black recalled, “Nobody told Mr. Hershey how to make milk chocolate. He just found out the hard way.”

Innovation

And Hershey was a true innovator; much of the equipment needed for mass production was either adapted or produced in his factory — mostly through trial and error. Initially making a variety of confectionery, he eventually began focusing on the production of the Hershey chocolate bar — along with other chocolate and cocoa coatings.

Hershey’s Kisses

The entrepreneur is largely believed to have created the iconic bite-sized candies known as “Hershey’s Kisses” in 1907 – an example of the imaginative ideas he dreamed up for his candies. According to the Milton Hershey School, he always committed 100 percent to something once a decision had been made. Furthermore, he had a knack for finding capable assistants and securing their devotion.

Namesake town

As his chocolate business boomed, Hershey’s vision for the area surrounding the factory expanded. He also used his fortune to develop the area surrounding his factory into a community. In fact, he built a town that would come to be known as Hershey, Pennsylvania.

Rapid growth

Hershey’s factory sat amid empty farmland, so he knew he’d have to build homes for some of his workers to live. And these houses were soon followed by other amenities, including a school, bank, churches, parks, and even a zoo.

Full speed ahead

And Hershey had another interesting innovation for his town: a trolley system. In 1903 he launched the Hummelstown & Campbelltown Street Railway Company, which allowed workers to travel to work in Hershey from nearby locations. The train network, which steadily expanded over the years, also brought milk to the town. The line also meant that its residents could visit and shop in neighboring areas.

Weathering the storm

During the Great Depression, Hershey oversaw a second development boom in the town. He ordered the construction of a hotel, two theaters, an air-conditioned office building and the Hershey Sports Arena. Clearly, these projects kept people working, and according to the Milton Hershey School, the entrepreneur boasted at the time that no one lost their jobs during the economic woes of the period.

Giving back

Perhaps Hershey’s most enduring gift to his town was the now-named Milton Hershey School. It was founded in 1909 and, according to the institution, was the result of Hershey and his wife Catherine being unable to conceive a child. Apparently, they’d wanted to help children in need, and so the couple created the school for orphaned boys.

A noble mission

The Milton Hershey School added on its website that the entrepreneur had remembered his own difficult childhood and he had wanted to offer kids better opportunities. The institution’s Deed of Trust said at the time, “Due regard shall be paid to [the children’s] health; their physical training shall be attended to, and they shall have suitable and proper exercise and recreation."

Guiding principles

Hershey had three guiding principles for the students at his school. One was that each child would train in a vocation; this program started with woodworking, and the boys made their own beds and chests. The second principle was that students would learn about religion, and the third was that pupils would partake in chores – such as working in the nearby dairy barns.

The Golden Rule

Interestingly, though Hershey insisted that the children learn about God and often held Sunday schools at his house, he himself wasn’t particularly religious. Indeed, when once asked about his faith, he responded that he followed the “Golden Rule” — which is to treat others as you would expect to be treated yourself.

Personal tragedy

Sadly, Hershey’s wife Catherine died in 1915 due to an unknown illness. Three years later the businessman donated his vast fortune to the school, including his ownership stake in the Hershey Chocolate Company. However, he continued to be heavily involved in the institution’s operations.

Eternally devoted

Hershey never remarried after losing his wife, and he allegedly carried a picture of her with him wherever he went. He also stayed employed well into his eighth decade of life, likely carrying on the zest for work his mother taught him from an early age. His work even took his overseas...in a manner of speaking.

Wartime effort

Hershey’s company supplied chocolate to U.S. forces fighting in World War II. The pieces of confectionery were known as the Tropical Chocolate Bar and Ration D Bar. And the latter candy had some pretty strange requirements from the military: it had to taste bad enough to prevent troops from getting too much of an appetite for it.

A special formula

The Tropical Chocolate Bar, meanwhile, was formulated to avoid melting in hot tropical weather conditions. And this time, Hershey was allowed to make the candy taste slightly better. Amazingly, by the end of the war, his plant was producing a staggering 24 million bars per week.

Still famous

Of course, Hershey’s legacy as a philanthropist and businessman endures even today. As most us know, the Hershey Company is one of the largest manufacturers of confectionery in the world and it produces beloved brands like Almond Joy, Cadbury, Reese’s, Twizzlers and Mounds.

A proud legacy

Elsewhere, the Milton Hershey School now provides education for over 2,000 students every single year. It has over $12 billion in assets and is one of the wealthiest schools in the world. The institution has also evolved from its early days serving male orphans and now serves a student body of diverse genders and races.

Wonderful opportunities

Each student’s tuition is free and they are admitted based on a variety of criteria — with the pupil’s need taken into account. Boarding students at the school live in small groups in on-campus living facilities, under the watchful eye of so-called “houseparent” teams.

A dream come true

The houseparents, for their part, look after the students and maintain the religious principles which underpin the school’s ethos. The campus, meanwhile, sits on 2,640 acres and includes a library, athletic fields, communal space and student housing. There is also a modern visual and performing arts space which features video production facilities.

Notable alumni

Furthermore, the school has produced some famous graduates, too. These include NFL players Garry Gilliam, former Major League baseball pitcher Nellie King, White House Social Secretary Deesha Dyer, and Pulitzer Prize-winning reporter Trymaine Lee.

A surprising personality

In the end, Milton Hershey never truly conformed to the world’s idea of a wealthy man. He was shy, and he rarely read or wrote, though as we explored earlier, he aimed to ensure that others enjoyed a high quality education.

A clear mission

And Hershey wasn’t ostentatious in how he showed off wealth. Instead, he was most proud of what he was able to contribute to his community. He specially requested that his home faced the Hersey headquarters so that he never lost sight of the driving force behind all this good.

Wise words

The businessman’s philosophy can be summed up in one fitting quote, which he gave to the Milton Hershey School’s publication the School Industrialist in 1934. He said, “Men of wealth should, while they are still alive, give of their money for the betterment of their fellows, for they cannot take their wealth with them when they cease to exist here.” Hershey set a high bar for people in his position, and not many have matched it. In fact, another groundbreaking chocolatier has a history that's left a bad taste in people's mouths.

Necessary nutrition

Regular milk has been a staple all on its own, but for those who are not fond of the taste, there's chocolate milk to save the day. Smart parents know it's a great way to bring necessary nutrition to young children. And the man who popularized it did have health in mind, though his own reputation is a little bit shady.

Sloane's work

Sometime in the early 1700s, chocolate milk was said to be introduced to Western society by Irish botanist and physician Hans Sloane. He got credit for inventing it during his time in Jamaica, though that notion has sparked a long-running debate ever since. But before his reputation was tarnished, the British Empire saw him as the next scientific mastermind.

A rising star

After being appointed to the prestigious Royal Society at only 25 years of age, Sloane was sent to Jamaica to study the medical benefits of various plants. Hans documented hundreds of new species and pioneered some new treatments, while also making strides in his personal life. The Irishman married Elizabeth Langley Rose, though he might have loved her money more than his wife.

Purse strings

Elizabeth was a wealthy heiress and a widow to boot, so her fat wallet gave Sloane the leeway to carry out all kinds of scientific pursuits. He built up one of the most impressive botanical collections in the world and excitedly tested out new theories, though the doctor also spent some time overseeing the grim business that kept his wife so rich.

Plantation owners

Elizabeth Sloane lived on and ran a successful sugar plantation, which operated off the labor of dozens of enslaved people. Sloane cared little for the well-being of his workers, but he did keep a close eye on their behavior. He always had profit on his mind.

Under British rule

His natural curiosity drew him to the daily customs of the slaves, many of whom were native Jamaicans. Sloane noticed that they often drank a beverage of cocoa mixed with water. Never one to turn down a new botanical experience, the physician asked to take a sip.

A missing ingredient

Sloane hated it, going so far as to call the bitter drink "nauseating." Still, he was intrigued by cocoa's popularity among the locals and its possible health benefits. Hans tinkered with the recipe, adding a couple of key ingredients to make it more palatable to his European tastebuds.

History made?

Sloane said he added milk to improve the taste. He also tossed in some sugar, of which there was plenty at his disposal. He brought his "discovery" back home with him to Europe, where his fellow nobles agreed that the taste was quite delectable. But Hans claimed the drink did more than just please the sense.

Good for the body and soul

He marketed cocoa as a medicine that would fortify the body and fight off disease, but soon it became a drink for the holiest of occasions too. Spanish society ladies, for example, had cups of chocolate served during Mass. However, it was never documented that anyone had tried adding milk, which does contradict Sloane's reported "innovations."

Praising chocolate

The doctor may have ripped off the beverage and passed it as his own formula, but it still became a best-seller. A chocolatier named Daniel Peter had the bright idea to add condensed milk to the cocoa in 1875, and since then it's been more or less the drink we enjoy today. However, many historians take issue with this narrative, which leaves out a key chapter in the chocolate milk saga.

Don't forget Jamaica

Indeed, many claim that the credit for this popular drink was straight up stolen from the people of the Caribbean and Mesoamerica. In 2008, The Jamaica National Heritage Trust called upon citizens to participate in a festival combining dance, music, and more to honor African ancestors. However, the event also had an ulterior motive.

Fraught history

The group sought to battle the damaging narrative popularized by Hans Sloane. They did this in part by declaring that one particularly Jamaican drink be brought into the celebration: hot chocolate tea, which, whether hot or cold, is essentially chocolate milk. But all their efforts were still challenged by another group that insists the delicious elixir was actually not a Jamaican creation.

Looking back

Mixing milk with chocolate isn't exactly rocket science, and cocoa has been consumed since the days of the Aztecs, probably back in the 15th century. The substance was so valuable that these people even used the beans as currency! Granted, the drink was a lot different from what we're used to now.

The original recipe

What we might consider "hot chocolate" was different for the Aztecs. Their recipe took a thick amount of cocoa, from cocoa beans, laced with ground chiles and dyed red. The strong drink was completely unknown to Europeans until after Spanish explorers, like Christopher Columbus, returned home with ships full of New World goods.

The bitter truth

Because of cocoa's long-established use and Sloane's controversial background, modern historians have called for his name to be removed from historical records. Besides the fact that he didn't really invent chocolate milk, the physician also wasn't as groundbreaking as he liked people to believe.

The social climber

Although seemingly knowledgable for his time, many of Sloane's ideas would have been laughed out of the classroom just a generation later. Later scientists recognized him as someone who enjoyed collecting things more seriously studying plant matter. The famed Isaac Newton even called Sloane a "a villain and rascal," as he advanced more through political connections than academic talent.

Complicated legacy

To Sloane's credit, he was known to offer free medical services to the needy and founded a hospital for orphans — as long as they were British. His legacy is a complicated one, and it's made chocolate milk a surprisingly hot-button issue.